What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
How to make returning from work after maternity leave a better experience for all
Fresh out of Uni, Anna started out at a small ad agency in Leeds, but itchy feet got the better of her and she went off to travel the globe. After a couple of years, she returned to Blighty residing in London doing various roles, not really knowing what she wanted to do. Adland soon called her back and after relocating to Nottingham, she secured a role at a retail agency, working on the Boots account. After a 3-year stint there and another spell of travelling, it was time to get back to the motherland. She settled in Leeds and started at global marketing agency IMA-HOME (known as Intermarketing back then), working on the adidas Originals account. After having her first child, she switched roles to Marketing Manager. Now with two kids in tow, life is less about travels and city fun, and more about wiping noses and school pick-ups.
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