Full service pitch consultancy from brief to appointment.

Start your search

As an independent and forward-thinking pitch consultancy, we simplify and increase the accuracy of the agency search process.

Find your next agency partners with our progressive, tech-driven and efficient agency and selection services for ambitious brands.

A trusted pitch consultancy

An industry leading approach to the ptich

We're redefining the industry with innovative, progressive and responsible pitch to appointment processes

Connected at the core

Nobody knows the agency landscape like we do. Through BITE, our editorial team, we stay deeply connected to the whole agency landscape across capabilities, approach and culture

Providing you with expert advice

Saving time and resource whilst increasing the accuracy of appointments, we guide brands through the process with clarity and confidence, minimising the risk of your agency search process

Tech driven change

Alongside an expert human touch, we lean into new tech to advance and reform the pitch process, enhancing transparency, efficiency and results

A progressive approach to the pitch

66% of reviews run by Creativebrief in the last 2 years were considered to be 'non-traditional'

2025 pledge to the industry

To increase accuracy in agency selection for brands and to decrease time and resource input to pitching for agencies

A progressive approach to the pitch

Early signatories of the IPA/ISBA Pitch Positive Pledge

Challenging the norms of agency search and selection

01. Discovery

Deep dive into of your current setup and future requirements

02. Approach design

Bespoke process design to reach successful conclusion

03. Pitch process

Full service management of the process from RFI to appointment

04. Success

Support right through to appointment of agency and any further advice requirement

Trusted by senior marketers

The Women's Professional Leagues Limited worked with Creativebrief in the search for the right agency partner. To create a distinctive global sporting property, we needed to find a partner who could help us build a culturally and socially relevant brand, help us connect with a different audience and fuel fan growth at a pivotal moment in women’s sport. Access to the team’s guidance and knowledge on today’s most transformational agencies filled the process with highly-qualified potential partners. Thanks to a progressive pitch that focused on strategic workshops rather than solutions and answers, Creativebrief helped us to build a strong foundation for the future real-life working relationship with our agency partner.

— Ruth Hooper, CMO, The Women's Professional Leagues

The team at Creativebrief designed an excellent bespoke and modern pitch process for Old Pulteney in search for a new global creative agency. The process, which focused on strategic workshops, empowered the team to select the best agency partner to drive growth for the brand and provided us with all the industry knowledge and insight we needed to make the right decision.

— Fiona King, Head of Brands, International Beverages

We took the decision to provide access to Creativebrief for marketers across BT Group with the aim of driving a more curious marketing culture, increasing creative ambition and continuing to build modern-day marketing capability across the organisation. We have seen great up-take from our teams and have embraced all elements of the membership as a part of our internal ways of working: benefitting from curated articles and case studies from other brands within and outside of our own sector and up-to-the-minute intel on the ever-changing creative landscape. Our membership has enabled the team to be inspired and informed about how to move our brands forward in a challenging and fluid market.

— Alice Tendler, Group Head of Brand Strategy & Marcomms, BT

Working with Creativebrief on our recent search for a new global creative agency partner was a real eye-opener. The brief was complex. It focused on the hunt for agencies that understood the worlds of culture, fashion, luxury and lifestyle, who were steeped in the complexities of partnerships, collaborations and talent, who knew Gen Z and Millennial audiences inside-out… but who were also true strategic partners to drive the long-term vision of the brand. What we learned during the process was how much amazing hidden agency talent there is that’s impossible to stay on top of as a marketing team, but that Creativebrief opened the door to for us.

— Edi Borrelli , Senior Director, Consumer Marketing, Tommy Hilfiger

Guiding the world's most ambitious brands

60% of CMOS are looking to replace agencies in the next 12 months*

_{*according to Campaign UK}

Set your brand up for success

The ever-changing agency landscape can be difficult to navigate. Between outdated agency scope, commercials, structures and more, competing in today's world can be tough. Building effective, long-lasting agency relationships is a crucial part of maximising your brand's investment in marketing and ultimately will help you to retain customers.