Trending
topics.
EXPLORE BITE
Each quarter, our editorial team, BITE, unveil the top trending topics from the Creativebrief platform. From AI to the WTF World Cup, these are the topics topping the most-read features on BITE this quarter.
Q1 2026 top performing themes
BITE's engaged brand audience continued to spend time with our content, with almost 9,000 users visiting BITE over the quarter. Average session durations hit 1 minute 39 seconds, with longer form interviews hitting dwell times of over 5 minutes.
Guest trend articles from our member agencies on social media marketing and the year ahead topped all other landing pages on the platform.
1. The WTF World Cup
Global media owners are in overdrive selling the reach and cultural currency of the World Cup, yet marketing leaders are nervous. Is that the much-touted ‘cultural moment’ at risk of being cultural vandalism? In the midst of the most polarised political climate in living memory, the brand reputational risk of an already tainted tournament topped BITE’s traffic for the quarter.
Example:
2. The AI advantage
The transformative impact of AI is at the very top of the industry agenda. Traffic for this quarter reflected the industry-wide obsession with better understanding how AI will impact the industry and its output.
Examples:
3. Embracing a challenger mindset
In an era in which every brand wants to be a challenger, progressive marketers increasingly recognise the importance of having clarity on what they are challenging and why. As challenger marketing comes of age, the work successfully challenging industry norms topped the traffic for the first quarter of 2026.
Examples:
4. Social culture
2026 is set to be a defining year for social media marketing. As investment in influencer marketing continues to rise, marketers continue to engage with the social activity breaking through in culture today.
Examples:
Evergreen issues
In an industry where we are always searching for the ‘next big thing’, at BITE, we always invest time in the content and topics that are revisited and read over and over again. The continued success of this ‘evergreen’ content underlines that there are still lessons to be learned from case studies, work and thought leadership of years gone by. Q1 2026 was no exception and the top trending articles span a variety of work and issues.
Examples:
Want to be the first to discover trending topics on the Creativebrief platform?
Subsribe to our weekly newsletters