Agency ecosystems and operating model design to deliver maximum value.

As the CMO's role expands to include revenue growth, customer experience, and digital transformation, it becomes a challenge to balance creativity with commercial acumen. Many businesses are adopting agile principles, enabling faster decision-making and cross-functional collaboration.

By designing your marketing ecosystems with Creativebrief, you can improve efficiencies and increase effectiveness to set your brand up for success in today's world.

How we help set up brand marketing ecosystems for success

Agency ecosystem advice

Design a fit-for-purpose agency ecosystem to help build your brand’s marketing capabilities with Creativebrief expertise.

Organisational structure design

Strategic guidance to ultimately inform your org structure and operating model including in-housing set up and lead to more effective outputs across disciplines.

Agency relationship management

A structured framework for behaviour change and measurement ensures that the transformation isn’t just a one-time event but a continuous evolution.

Marketing transformation

Help to align organisational structure, culture and change management with the overarching marketing objectives, and provide the tools and framework to deliver this across the team.

Helping to build better brands

Learn from experts in the field: Advice from experience senior professionals on how to get the best structures, ways of working and commercial models. Our network of experts can help with any challenges facing your marketing team today.
All teams and parties set up for success, together: From in-housing to production, understanding how all roles and responsibilities can better be set up and work together benefits greatly from an outside point of view.
Build better agency relationships: Gain a better understanding of how to manage your agency partners and get the most from them, building better and longer lasting relationships and strengthening connections with the teams around you.
Access knowledge from the industry: Learn from what the best of the best are doing with our accumulated knowledge of how marketing and agency ecosystems and structures work

Trusted by senior marketers

The Women's Professional Leagues Limited worked with Creativebrief in the search for the right agency partner. To create a distinctive global sporting property, we needed to find a partner who could help us build a culturally and socially relevant brand, help us connect with a different audience and fuel fan growth at a pivotal moment in women’s sport. Access to the team’s guidance and knowledge on today’s most transformational agencies filled the process with highly-qualified potential partners. Thanks to a progressive pitch that focused on strategic workshops rather than solutions and answers, Creativebrief helped us to build a strong foundation for the future real-life working relationship with our agency partner.

— Ruth Hooper, CMO, The Women's Professional Leagues

The team at Creativebrief designed an excellent bespoke and modern pitch process for Old Pulteney in search for a new global creative agency. The process, which focused on strategic workshops, empowered the team to select the best agency partner to drive growth for the brand and provided us with all the industry knowledge and insight we needed to make the right decision.

— Fiona King, Head of Brands, International Beverages

We took the decision to provide access to Creativebrief for marketers across BT Group with the aim of driving a more curious marketing culture, increasing creative ambition and continuing to build modern-day marketing capability across the organisation. We have seen great up-take from our teams and have embraced all elements of the membership as a part of our internal ways of working: benefitting from curated articles and case studies from other brands within and outside of our own sector and up-to-the-minute intel on the ever-changing creative landscape. Our membership has enabled the team to be inspired and informed about how to move our brands forward in a challenging and fluid market.

— Alice Tendler, Group Head of Brand Strategy & Marcomms, BT

Working with Creativebrief on our recent search for a new global creative agency partner was a real eye-opener. The brief was complex. It focused on the hunt for agencies that understood the worlds of culture, fashion, luxury and lifestyle, who were steeped in the complexities of partnerships, collaborations and talent, who knew Gen Z and Millennial audiences inside-out… but who were also true strategic partners to drive the long-term vision of the brand. What we learned during the process was how much amazing hidden agency talent there is that’s impossible to stay on top of as a marketing team, but that Creativebrief opened the door to for us.

— Edi Borrelli , Senior Director, Consumer Marketing, Tommy Hilfiger