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The objective was to establish Cadence Design Systems' digital twins team as a recognised thought leader while expanding its profile beyond specialist data centre trade media. The programme also aimed to increase visibility across top-tier business and technology publications.
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This project showcases how a strategic, always-on communications programme established Ivanti as a global leader in securing and elevating everywhere work.
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This project is about more than launching a new product. It marked Hexagon's first entry into the humanoids market and positioned the company as a credible leader in industrial robotics and measurement technology.
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For those who haven't heard of Pico Lopes, where have you been? We moved from idea to shoot in 48 hours, creating a World Cup skit for Curry…
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Thibaud (the founder of Back Market) is so confident about The Back Market promise he swears on his mum's life. If they break their promise …
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by Georgie Moreton
In the wake of the Lionesses' historic win, the WSL’s marketing chief opens up about the new era of women’s football and the opportunities for brands.
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Creativebrief research reveals major opportunity for brands to drive marketing impact through cultivating internal cultures of curiosity
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Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
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Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.
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Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.
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In fashion, social strength gets measured the wrong way more often than not. Reach isn't the same as relevance. So we built an index to measure the difference, a monthly score that looks past audience size to measure what's driving impact: how a brand shows up on its own channels, how it works with creators, whether those partnerships convert and how much people talk about it without being paid to.
Are brands positioned to lead, follow or be made irrelevant? The commercial architecture of sport is under sustained, systemic pressure. The brands that will win are not those waiting for the landscape to stabilise. It’s the ones willing to act while the ground is still moving. We examine the TikTok effect, the rise of player power, rewilding of sport and the acceleration of women's sport.
The System1 creator research is being misapplied: its rules are for paid creator ads, not organic creator content, which does a different job.
Love Island isn't just winning on TV, it's winning every hour of the day on social. Our latest deep dive explores the psychology behind the show's success, unpacking how it has cracked the algorithm by delivering a constant stream of dopamine-driven content. From exclusive sneak peeks and cliffhangers to community conversations that keep fans invested long after the episode ends, Love Island has mastered the art of turning viewers into active participants.
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