The Future of the Pitch
Creativebrief is on a mission to revolutionise the pitch as we know it.
Leading industry change in the pitch for a decade.
We're on a mission to increase the accuracy for brands and decrease the cost for agencies. Through our progressive pitch processes to our industry wide research, we continue to be advocates for change in the arena of pitching.
Download our latest report.
Following a survey of over 100 brand CMOs and agency CEOs, including adidas, EasyJet, Dr Martens, L’Oreal and Channel 4, Creativebrief lifts the lid on the industry’s sentiment around pitching today.
The report is the third iteration of the Future of the Pitch report by Creativebrief, previously published in 2019 and 2022 and exposes that there is still an intense discontent with the way the industry approaches pitching today.
Also get curious about
Pitch Positive Pledge
What does the Pitch Positive Pledge mean in practice? On the 2 year anniversary of the Pitch Positive Pledge, Creativebrief CEO, Charlie Carpenter, featured in Campaign Magazine talking about how far the industry has come, but also the complications that have arisen.
A progressive pitch for WSL
Through a progressive pitch process, which focused on strategic workshops rather than creative output, we partnered WSL with Anomaly, to launch a new emblem and visual identity. the brand-agency partnership continues to be successful. Ruth Hooper, CMO at WSL, sat down with Creativebrief's Editorial Director to talk all about it.
A progressive approach to the pitch
66%
of pitches run by Creativebrief in the last 24 months were ‘non-traditional’
60%
of pitches run in the 24 months did not request creative or final output from agencies
Pitch Positive Pledge
Early signatories of the IPA/ISBA Pitch Positive Pledge, pushing the industry to do better
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