Reports.
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Social Sells 2.0 Report
Social and creator marketing have moved from the sidelines to the centre of brand growth. But how are marketers adapting their strategies for what's next?
Throughout the first half of 2026, Creativebrief surveyed more than 50 senior marketing leaders from brands including Surreal, Tinder, Unilever, Starbucks, Monzo and more to uncover how social and creator marketing are reshaping modern brand building.
The findings are brought together in Social Sells 2.0, the follow-up to Creativebrief's successful Social Sells series. Combining exclusive industry research with groundbreaking case studies and expert perspectives from both brand and agency leaders, the report offers an unparalleled view of the trends and opportunities defining the next era of social and creator marketing.
Discover where budgets are moving, how brands are embracing a social-first mindset, the new ways marketers are partnering with agencies to build high-impact ecosystems, and much more.
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Industry Insights.
Social Sells
A focus on changes in the landscape around social and influencer for brands in 2025 and beyond
Industry Insights 2024 vol.1
Brands playing in culture, getting nostalgic and embracing the weird (and wonderful)
Industry Insights 2024 vol.2
Culture crashing, sporting spotlights and long form storytelling
Curiosity report.
Curious behaviours in modern marketing teams
In a survey which gathered insight from over 50 brand CMOs and Marketing Directors, we reveal a disconnect.
This report builds an up-to-date picture on senior brand marketers’ beliefs around curiosity alongside the actual behaviours in marketing teams today.
We hope that this will help to support the industry in re-engendering the importance of curiosity into the next generation of marketers.
#DiversityDrivesCreativity
RISE Trend Report 2026
The RISE trend report by Creativebrief wraps up key insights and learnings from the Creative Equals RISE 2026 conference.
#DDC 2024
From the award-winning E45 x T&Pm campaign to the revolutionary exhibition by VML for Canon, here's a selection of campaigns to give you an insight into the what, the how and the why.
Industry Insights 2024 vol.2
Culture crashing, sporting spotlights and long form storytelling
Future of the Pitch.
Future of the Pitch 2025
A survey of over 100 brand CMOs and agency CEOs lifting the lid on the industry’s sentiment around pitching today.
Future of the Pitch 2022
Insight from 50+ brands and agencies into the future of the pitch process.
Reports archive.
RISE Trend Report 2024
The RISE trend report wraps up key insights and learnings from the Creative Equals RISE 2024 conference.