Y&R London's creative technologist argues why sponsorship of social media is a better model than a new paid-for-everything world order.
Nick Farnhill, CEO of Publicis London and Poke, reports back from a trip to the Winter Olympics
First trailed in 2016, Amazon has finally opened its Amazon Go checkout-free retail store to the Seattle public. What does this mean for retailers? And for brands in general?
Over the past 20 years, the ethics of the internet have been put to one side, on the basis that tech businesses are merely 'giving the people what they want' - but it is time for change.
The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
Is trust in brand and influencer collaboration falling apart? This study investigates the appeal of influencer marketing to brands and why consumers are losing interest and trust as influencers are endorsing more and more products.
When difference fuels creativity and art is a universal language, Jo Wallace, curator of the There's a Good Immigrant exhibition, offers a perspective on why migration is vital to creativity.
Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.
Samsung has delivered an audacious, well-crafted story following an exceptionally challenging year.
What if human intelligence became artificial? Jo Irwin explores.
The ONS last year revealed a fall in global alcohol consumption for the first time this century. It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
Poke's Tom Hostler gives his views on trends around artificial intelligence.
An extract from our first quarterly publication SHOW ME, sharing some of our recent thinking, a snapshot of our work and selected posts from Missouri Blog. Here we're focusing on the changing face of retail; where it's at and where it's going. To see the full publication or to find out more, get in touch.
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