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Who has the power to make the internet great again?

The importance of understanding people, the power of empathy and the need to create relevant experiences were crucial themes to emerge from this year’s NewFront, says Stuart Aitken, Head of Brand & Content at DigitasLBi.
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Are We in a Global Authenticity Crisis?

Is trust in brand and influencer collaboration falling apart? This study investigates the appeal of influencer marketing to brands and why consumers are losing interest and trust as influencers are endorsing more and more products.

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Does This Come In Men's? The E-Commerce Gender Gap

Does This Come In Men's? The E-Commerce Gender Gap
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Migration is important for creativity

When difference fuels creativity and art is a universal language, Jo Wallace, curator of the There's a Good Immigrant exhibition, offers a perspective on why migration is vital to creativity.
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Make the Internet Great Again

Stuart Aitken looks back over the last three years of the DigitasLBi UK NewFront and explains how the agency arrived at the theme for this year’s event.
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Paid Social: It pays to get it right

The paid social arena can be an overwhelming place to be, but there are simple ways to turn the overwhelming into the productive
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What do we talk about when we talk about branded content?

Content is the last C word of marketing and digital media - often misused, never defined and frequently offensive to the ears.
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The Marketer's Guide to Voice & AI Interactions

A Critical Mass White Paper
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The robots are coming

It was hard to avoid robots in Cannes this year. Fern Miller, Chief Strategy Officer, International, at DigitasLBi, reflects on what it all means.

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Achieving the impossible with a bit of perseverance

Samsung has delivered an audacious, well-crafted story following an exceptionally challenging year.

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Artificial Intelligence: What Will Happen to Us?

What if human intelligence became artificial? Jo Irwin explores.
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The Rise of NOLO (No and Low) Alcohol

The ONS last year revealed a fall in global alcohol consumption for the first time this century. It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
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What Kendall and Pepsi have taught me this week

Well, that escalated quickly. In addition to gaping while watching the ad get progressively worse and worse, the question on my mind, and perhaps everyone’s minds, was how on earth did this slip through both Pepsi’s & Jenner’s approval process?

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How May AI Help You, Sir? A view from Tom Hostler

Poke's Tom Hostler gives his views on trends around artificial intelligence.

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How to SXSW: 2017 Edition

iris Worldwide CTO Jordan Harper offers top tips for getting the most out of the festival
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Let ‘multipliers’ multiply: developing the agency leaders of tomorrow

Global Head of People, Katie Scotland on developing the agency leaders of tomorrow.