Our #Top30s charts represent the monthly most viewed, best-in-class member agency content from the Creativebrief marketing intelligence platform within three categories: new work, case study, and agency. The calibre of work featured in the #Top30s awards this year reflects that diverse, creative campaigns are the most successful. Consistent charters this year include, Level Up on a Big Man Ting by Recipe x Old Spice, Finding Your Summer by LOLA MullenLowe x Magnum, The Last Photo by adam&eveDDB x CALM, and more.
To mark the end of a great year of content, the Creativebrief team has chosen the 2024 winners based on the most exciting, diverse, quality work from our member agencies.
Without further ado, here are the 2024 #Top30s winners...
Nothing Satisfies Like a Pot Noodle
Congratulations go to adam&eveDDB for a well-deserved new work win. The creative company always put feeling first, and their latest work for Pot Noodle, cements this power. The slurpy sound of satisfaction was the star of 'Nothing Satisfies Like a Pot Noodle', however, when the public recoiled, the agency quickly issued a formal apology, using the audience's interests to deliver 47 hyper-targeted versions of the ad.
Yes To Fresh
As Mentos UK’s go-to activation agency, as well as running full service social for the UK and USA across Meta, X and TikTok - Walker's role is to keep the brand top of mind and achieve standout in a hyper-competitive category. 360 ATL campaigns, shopper & always-on social for and implementation of the positioning 'Yes to Fresh' are fully integrated and set the precedent for the brands future global roll-outs. Congratulations to Walker for being this year's case study #Top30s winner!
A massive congratulations go to W Communications for being Creativebrief's 2024 agency #Top30s winner! You may know the agency for award winning, global recognised PR but W Communications offers more than just category defining earned media. It is a fiercely independent, creative force that unites brands with culture to deliver commercial success. You can check out the agency's latest work for Camden Town Brewery, British Airways, Marmite, and more on the Creativebrief platform.
To mark the end of 2024, the Creativebrief team picked their favourite marketing and advertising campaigns of the year.
Throughout this year, we have been championing campaigns from across the Creativebrief network which prove that purpose works and diversity really does drive creativity.
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.