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All zoomed out: why it's time to call time on 'overcommunication'

Creativebrief

Agency leader: “The mental health of our staff is our number-one priority.”

Also agency leader: “I found a free 15-minute slot in your diary, so I popped in a quick Zoom catch-up.”

There is no such thing as a quick Zoom catch-up.

In the midst of few certainties, the current crisis has shown up our collective inability to keep a video call to time.

Particularly for those of us with young children, who must also find the time to locate the ever-smaller corners of our homes that do not look like they have been burgled, Zoom fatigue is more than just a catchy phrase...

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