Aperol seeks agency for experiential brief



Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns.

The brand has approached Creativebrief to help with the process and is in talks with a variety of agencies, but is not looking to be approached directly by agencies.

The brief is understood to span events and experiences, like Peroni’s House of Peroni, as well as day-to-day tasks.

Gruppo Campari owns a stable of alcohol brands, including Wild Turkey, Appleton’s Rum and Skyy Vodka, as well as Campari itself.

Aperol’s popularity in the UK has soared in recent years; sales at Waitrose rose 800 per cent in 2014, thanks to the popularity of the Aperol Spritz cocktail, which also includes soda and Prosecco.

In January last year Aperol became Manchester United Football Club’s global spirits partner.

Although the drinks are both bitters, Aperol is distinct from Campari, having a lower alcohol content but more sugar.

Aperol declined to comment.