AstraZeneca announces global roster of design agencies

AstraZeneca has hired a roster of design agencies to handle its global brand strategy.

Innovation houses What If! and Clear Ideas have been retained by the Anglo-Swedish pharmaceuticals company, while The Brand Union, Big Green Door and Brand Vista have been added to the roster.

The brand strategy brief includes boosting recognition of Astra­Zeneca's products among consumers.

Activity will also target health professionals, as the company manufactures and distributes prescription drugs.

The review, handled by intermediary creativebrief, started in February.