Sol, the Heineken-owned Mexican beer brand, has handed its global advertising account to Bartle Bogle Hegarty ahead of a major ad push.

BBH won the pitch, handled by creativebrief, against Amsterdam Worldwide, Santo and TBWALondon.

Sol began the review in February as it looks to establish a new global positioning and raise its awareness outside of the countries where it is well established, such as Mexico and Latin America.

The appointment will strengthen BBH’s existing relationship with Sol’s parent company Heineken, for which it already handles Kronenbourg.

UK advertising for Sol has previously been handled by various agencies including The Leith Agency, which was on the roster of its previous UK distributor Molson Coors.

Heineken chief commercial officer Alexis Nassard said: "The Heineken company places significant importance in the creative capabilities of its agencies as well as the fit of the creative team with the brand to deliver award-winning work such as the current Heineken brand campaign ‘The Entrance’. BBH demonstrated strong creative capabilities and great passion for the Sol brand. We’re confident that they will help us raise the profile of Sol."

Heineken plans a shift of focus this year to promote Sol internationally along with other key brands.