Bicester Village owner kicks off creative pitch



Value Retail, which creates and runs luxury outlet shopping centres around the world such as Bicester Village, is reviewing its global advertising account.

The company has approached agencies about the brief, which is understood to include the advertising for each of its shopping village locations. Creativebrief is working with Value Retail on the pitch process.

Value Retail operates by setting up shopping villages filled  with designer-label outlet shops. The UK is represented by Bicester Village, in Oxfordshire, which was the company’s first venture and opened in 1995.

Across Europe, Value Retail also has shopping centres in Milan, Munich, Dublin, Barcelona, Madrid, Paris, Brussels, Antwerp, Cologne, Düsseldorf and Frankfurt. Value Retail launched a village in Suzhou, China, in 2011 and plans to open in Shanghai in 2016.

Earlier this month, Bicester Village released an online campaign created by Just So.

Value Retail and Creativebrief did not respond to requests for comment.