Our latest report, The Future of the Pitch, was featured in Campaign.
Future of the Pitch 2022 reveals majority are ‘disenfranchised’ with pitching
"Creativebrief has found a lack of faith in the traditional pitch process from both brands and agencies in its Future of the Pitch 2022 report.
The survey is an updated version of a study conducted by Creativebrief in 2018 and also features views from Starbucks, Foot Locker, Pukka, Saatchi & Saatchi, The & Partnership and VaynerMedia.
According to the report, 92% of agency chief executives and 59% of brand CMOs thought that the traditional pitch process was not fit for purpose today."