In Campaign Magazine UK's latest Global Forecast, our CEO Charlie Carpenter and others provide lots of interesting opinions about the focus for new business and agency reviews in Q3. The expectation is for buoyancy in the market and areas such as travel, media, retail and FMCG called out specifically.

At Creativebrief we've also noted a focus for brands, more than ever, is wanting to do all they can to be a more authentic part of culture. A large part of what we’re seeing marketing leaders ask us more about in the last 24 months or so is how to imbue their brands with greater cultural currency and resonance.

Whether that’s about their brands driving, leading and informing culture. Whether it’s about building their brands from within culture. Or whether it’s about attaching their brands to cultural trends, movements and moments that already exist.
 
We expect to see a lot more of that at Creativebrief in the second half of 2023 and beyond.