Creativebrief's CEO Charlie Carpenter participated in a debate in Westminster proposing the notion "the pitching process is no longer fit for purpose" with Paul Hammersley, the opposition was presented by Tina Fegent (FCIPS) & Toby Horry.
It was an excellent debate which resulted in the notion that the pitching process is no longer fit for purpose being upheld.
Modernising the 'pitch' process to be more progressive and in-line with ethical business practices is something we've always been passionate about at Creativebrief so it was great to get involved in a detailed debate on the topic. Huge thanks to Alliance of Independent Agencies & The Debating Group for organising.
View the full report from the debate here.
We are pleased to announce that our CEO, Charlie Carpenter, was featured in this year's Campaign A List.
To mark the end of 2024, the Creativebrief team picked their favourite marketing and advertising campaigns of the year.
We are incredibly proud of all of our member agencies featured in this year's awards. In this article, check out some of the shortlisted and winning case studies.