Coca-Cola Europe is to create its first pan-European design roster and has begun talking to design agencies.

It is believed that Coca-Cola will hire more than 10 agencies. Those chosen will be briefed to handle activity across design, digital design, brand identity, packaging and in-store marketing.

The agencies have already been asked to pitch in a process being managed by creativebrief. It is not known whether Coca-Cola plans to create separate rosters for each design discipline or a single roster.

The brief will span the entire Coca-Cola drinks range, which includes Oasis, Capri-Sun and Minute Maid.