Dairy Crest, the dairy company whose brands include Cathedral City and Clover, is inviting agencies to pitch for its experiential, sales promotion and direct marketing business.

The account is believed to be worth £1.5m and a number of undisclosed agencies have been contacted. Intermediary creativebrief is thought to be handling the pitch.

Sources close to the chilled dairy products company say it is a new area for them to be involved in and that the initial budget is likely to grow.