DFGW wins pitch for TK Maxx business



DFGW has picked up a brief from the discount retailer TK Maxx after a four-way pitch.

DFGW pitched against Quiet Storm, Doner Cardwell Hawkins and Karmarama in the review, which was handled by creativebrief. The agency will now work with TK Maxx's in-house creative department to develop ideas.

Hugh Cameron, the DFGW joint managing director, said: "TK Maxx is a unique concept. Now it has almost 200 stores nationwide, it is the right time to develop an idea that defines this difference."

TK Maxx's media spend in 2005 was an estimated £3 million. The retailer ran three TV campaigns last year, including two ads in the run-up to Christmas that highlighted its "labels for less" strategy. It also ran print and viral ads.