eBay has appointed Feed Communications to be its CRM agency across Europe.

Feed will be responsible for CRM activity across eBay’s key European markets in UK and Germany, along with support for France, Italy and Spain. The account will be jointly led by Feed’s Berlin and London offices.

Feed has worked with eBay for the past eight years. The new brief is a consolidation of work previously held by Feed and UDG. The pitch process was managed in-house with support from Creativebrief.

Julia Hutton-Potts, director of communications, UK, Ireland, France & Spain, said: "Feed has consistently delivered for eBay and we are delighted that they are joining us in our quest to deliver the world’s most inspiring, personalised and engaging shopping experience.

Matt Lynch, Feed’s managing partner, said: "Our partnership with eBay is built on putting our client and their customer’s needs first.

"This single-minded and consistent approach has created ever growing and positive results.”