English Heritage, the conservation body that looks after more than 400 historic sites across the country, is developing a five-year plan to change perceptions of England's historic environment.

The organisation has appointed corporate identity, design and advertising agency Aqueduct to refresh its brand identity as part of a repositioning project led by marketing director Dan Wolfe.

The London agency pitched against OpenMind SDS, The Open Agency and 3SixZero in the final round. Online search and procurement service creativebrief managed the search and selection process.