Freesat, the free digital satellite TV service, has handed a £200,000 consumer PR account to Consolidated PR.

The agency will attempt to position the Freesat service as offering the best in free TV including HD and BBC iPlayer. The appointment coincides with the arrival of greater competition in the HD market.

The company is keen to sustain momentum and brand awareness after securing more than one million customers. Consolidated PR will highlight new developments to consumer and trade media.

Head of consumer PR Liz Fay, who will lead the account, said: ‘This is a really exciting time for anyone who watches TV, as the ways in which we can view our favourite programmes are continually evolving. We’re delighted to be working with such an innovative entertainment brand as Freesat at this key time for the sector.’

The agency will report to Will Abbott, Freesat’s marketing and communications director.

Consolidated won the account following a four-way pitch managed by creativebrief.

Freesat launched in 2008, with tech specialist Firefly handling PR for a six-month pre-launch period. Borkowski was then hired in May 2008 to oversee the campaign targeting trade, specialist and online media