Genie Drinks appoints Bulletproof for rebrand
Creativebrief
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Genie Drinks came to us in 2020 looking to appoint an agency capable of leading a huge rebrand for them. They appointed Bulletproof and the pair have just launched their new packaging and product line. Bulletproof have also taken a stake in the Genie business, so they have joined the fold in more ways than one. Find out more below in this article from FAB News.
Genie picks Bulletproof for major sustainable rebrand
Genie Drinks, the innovative producer of delicious and award-winning vegan kombuchas and probiotic Live Sodas, has undertaken a major rebrand after appointing strategic brand agency Bulletproof, following a review run by Creativebrief.
This comes as part of its strategy to become the market leader of the burgeoning adult softs and kombucha categories and to establish itself as a genuine competitor amongst the biggest players in the mainstream soft drinks sector.
The redesign encompasses all elements of the brand, including the packaging, website, and social media presence, and will also see Genie Drinks’ range of three award-winning kombuchas repackaged into sustainable cans. These changes will grow market share by increasing rate of sale and distribution by radically shaking up the brand’s on-shelf presence, as well as increasing engagement and trial by powerfully communicating its ethical ethos and unique offering.
