The Glenlivet, Pernod Ricard's single-malt Scotch whisky brand, has contacted agencies ahead of a digital brief in the UK.

The brand sent out requests for information earlier this month, with the process going through Creativebrief.

It is understood that The Glenlivet is looking to make more of an impact from online activity, with spend being directed away from above-the-line.

Earlier this year, the brand relaunched its website, created by digital agency Zone, with an increased focus on its most loyal customers.

The site was redesigned as a hub for the loyalty scheme, called Guardians of The Glenlivet, which had about 350,000 members in April.

Lost Boys, previously known as MRY, was appointed The Glenlivet’s social CRM agency of record in May 2014 but the two parted company the following year.