A guide to how brands can better understand agencies through the Creativebrief marketing platform

To describe what we do for agencies, let’s start by looking at how we help brands. Our marketing platform helps them and their teams stay in touch with the complex industry around them. But we know they struggle to keep on top of the amount of work, insights and even agencies out there. They’re missing out on a lot by only skimming the surface of what it is agencies have to offer.

This is why we launched Creativebrief. Our platform sets brands and their teams up for success by providing the market intelligence and agency connections they need to achieve their marketing ambitions.

We showcase the hearts, minds and culture of agencies to brands in unrivalled ways. How specifically? We’ll show you.

Your work

Your work always puts its best foot forwards on our platform. We make it so you can tell the story of your work how you want to, showing off your creativity and strategic smarts to engaged brands looking for inspiration. 

When new work is launched, Creativebrief should be among the first places you upload it to. Our platform acts as an amplifier for your latest campaigns, with it immediately becoming accessible to brands searching our platform; potential material for our BITE team to write about; a part of brand marketers’ personalised weekly content alerts; and even featured on our homepage banner reaching more visitors by the second. 

Want to delve more into the insights, process and the results? Case studies allow you to own your campaigns like never before. A longer form of content, you'll be able to showcase your creativity but also lay out for brands exactly how you solved your client's problem. Include all types of assets, stats and testimonials for a deep dive into the process. And throughout the year we celebrate the standout work in both our brand newsletter and our Top 30s - leaderboards that score agency profiles based on views. 

The bigger picture

Looking outward is crucial for brands. We want to encourage them to go beyond their own periphery and challenge themselves with the extent of differing opinions, analysis and actionable insight the industry has to offer.

And we want you to help. Beyond your work, on the Creativebrief platform you’ll have the ability to talk about your ethos, your insights and your people. Whether sitting within the editorial arm of Creativebrief - BITE, on your agency profile, or onstage at one of our events, a brand will be in a great place to understand what you’re all about and for you to be the ones to open up their horizons.

The tools  

We’re not only making it easier for brands to find your work, but easier for them to weave it into their day-to-day. The Pinboard is a virtual space for brand teams to share your work and use it to help team collaboration. Speaking to our brand members, the tool has been used for ‘lunch and learns’, internal meetings, and to explore your work ahead of deciding agency shortlists. 

The Projects Tool is a fuss-free, sophisticated way for you to be discovered by a brand and invited to work on a brief. This tool will recommend agencies to brands based on their criteria and your profile, meaning if your profile is in order and correctly tagged, you’ll be in contention. A streamlined, simplified process, it ensures brands are looking at the right agencies for them.

Your events will also make up a hub for brands where they can explore the topics in detail, read accompanying insight papers, as well as request invites and RSVP to them. It’s a way to promote your events directly to a brand audience. 

Showcase yourselves to the likes of ITV, Lloyds Banking Group, MG and Starbucks 

More and more progressive brands are signing up to Creativebrief and recognising that it is the single destination for keeping in touch with a rapidly moving marketplace. By ensuring your profile is up to date, and making the most of the opportunities the platform has to offer, you’re maximising the ways in which brands can find and start working with your agency.