Industry shows signs of recover with lifts in jobs market and new business pipeline

Creativebrief, which helps clients manage the agency selection process, said it is seeing early signs of an uplift, but the market remains flatter than it traditionally would be at this time of the year.

“We wouldn’t be rash enough to imply that we’re entering a genuine bounce-back phase just yet, but we have begun to see an uplift in preparation, discussion and planning on the part of brands during this period – and a sense that where budgets were halted or reigned in for Q2, there’s a desire to release these again as we enter Q3,” Creativebrief chief executive Charlie Carpenter told PRWeek.

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