Isklar, a Norwegian water brand launching in the UK next year, has appointed Blue Marlin as its brand and design consultancy.

Blue Marlin has created a logo intended to highlight Isklar's claim to be derived from Norwegian glacial ice. It will also develop the brand's positioning, packaging and promotional work.

Hooper Galton has been retained to create ads for the brand; media will be handled by Media Planning Group.

Bottled water is worth five times more in the UK than a decade ago, but Mintel has predicted that the market will face a backlash as consumers return to tap water.