Jabra picks Gyro for global creative and strategic account



Jabra, the Danish headphones and speakers maker, has appointed Gyro to handle its global creative and strategic business following a competitive pitch.

Gyro’s London team will be tasked with creating a more engaging brand story and driving global consistency for Jabra's advertising in different markets.

The network’s agencies in Singapore, Munich, Paris and Cincinnati will support the London team on the ad account.

The pitch process, handled by Creativebrief, initially saw 15 agencies compete for the account, with four agencies reaching the final stage.

Rolf Berntsson, the senior director of marketing creation at Jabra, said: "We were impressed with [Gyro’s] global network and their truly collaborative approach to working together.

"That, alongside their creative and strategic acumen will help us drive our brand forward and help showcase how sound has the power to allow people to do more in every aspect of their lives."