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Legal & General overhauls roster

Creativebrief

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Insurance brand Legal & General has concluded its UK marketing review with the addition of Crayon, Teamspirit, Pepper and Omobono to its roster.

They join incumbent lead creative agency WWAV Rapp Collins and Rhythmm following an eight-month review handled by creativebrief and overseen by L&G UK brand manger Helen Steadman. CCHM:ping and The Gate Worldwide were among the agencies to lose their places on the roster.

The insurance group has also created a design roster, comprising Chase, Catalyst, Firedog and Oakley Wilkinson Bryan.

L&G currently spends its entire marketing budget on direct work - £3.5m in 2006 with a further £400,000 spent online, according to Nielsen Media Research.