Legal & General pitch update

Well, if it was feeling a little quiet in the world of media pitching, you'll be grateful for Legal & General, which is enlisting no fewer than nine agencies to pitch for its account, even though it spends a mere £3.5 million above the line.

Indeed, the company is holding three separate pitches: full service (to involve Carat, MEC and PHD); digital (with Steak, Harvest and BLM Quantum); and trade (involving Ptarmigan, Just Media and BLM). The complex proceedings are being overseen by creativebrief. Good luck to all involved.