Liverpool Victoria Friendly hunts DM agency



Liverpool Victoria Friendly Society is looking for an agency to handle the direct marketing account for its insurance business. The account is thought to be worth several million pounds.

The company is understood to be working with creativebrief and is in the process of drawing up a shortlist. Liverpool Victoria uses a number of marketing services agencies including Redtag and TLG Marketing.

Liverpool Victoria says the company reviews its marketing arrangements on a "day-to-day basis". The company would not give details about which agencies work on the insurance business and how they will be affected.