Scottish Courage is preparing to change the packaging of its iconic Newcastle Brown Ale brand following its appointment of design agency Pearlfisher.
The agency won the business in a pitch through creativebrief against two un-named agencies.
The decision comes as Newcastle Brown Ale prepares to open its first retail presence, in the departure lounge of Newcastle airport.
Themed in-store displays and packaging, designed by Tayburn, will feature the brand's blue star logo.
The store, which opens next week, will sell branded clothing and gift-packs containing Newcastle Brown Ale and items such as bottle-openers and 'Wellington' glasses, from which the ale was traditionally enjoyed.