Creativebrief Editorial Director, Nicola Kemp featured in BBC Sport to discuss the debate surrounding combining Team GB and ParalympicsGB.
Combining the organisations is a worthwhile debate to be having, but it could dilute both. You have to allow brands that flexibility to sponsor either the Olympics, Paralympics or both. You want the best of both worlds, and not to lose that uniqueness. Sport is so diverse and complex that if you combine these organisations you could end up making it less inclusive.
Nicola Kemp, Editorial Director, Creativebrief
You can read the full article here.
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