Norwegian water Isklar holds promotional marketing agency review

Premium Norwegian water brand Isklar has kicked off a review of its promotional marketing arrangements in the UK.The review, handled by creativebrief, follows the incumbent Intelligent Marketing going into administration earlier this year. The water brand, which launched in the UK 12 months ago, is looking for the appointed agency to support an above-the-line campaign that breaks later in the summer. It is currently stocked in high-end retailers such as Waitrose and Harrods.Hooper Galton was appointed to the brand's £4m above-the-line account at the end of 2007 and briefed to develop a launch campaign for the brand during the 2008 spring period. The promotional marketing review does not affect any other current Isklar agencies.