The Drum has kicked off a new series looking at how the ad industry is attempting to reinvent the pitch process, starting with the Pitch Positive Pledge. The article features insights from Creativebrief's CEO, Charlie Carpenter, noting how, whilst there's many good things about the Pitch Positive Pledge, it doesn't go far enough to drive real fundamental change in behaviours.
The Pitch Positive Pledge Anniversary - what's changed?
Our CEO, Charlie Carpenter tells The Drum that, regardless of being a signatory of the Pledge, he also thinks it has some fundamental issues.
Read the full article on The Drum.