The Pitch Positive Pledge Anniversary - what's changed?

Charlie Carpenter



The Drum has kicked off a new series looking at how the ad industry is attempting to reinvent the pitch process, starting with the Pitch Positive Pledge. The article features insights from Creativebrief's CEO, Charlie Carpenter, noting how, whilst there's many good things about the Pitch Positive Pledge, it doesn't go far enough to drive real fundamental change in behaviours.