Our latest survey, 'The lasting impact of 2020', is featured in Marketing Week:
Disconnect between what marketers and agencies view at top priority
A third of marketers (31%) say their core focus for 2021 is digital adoption, acceleration and ecommerce, followed by 18% who say they are planning to reinvest in brand, balancing short and long-term needs.
Next on the list is responding to changing customer behaviour and needs (14%), growth and innovation (10%) and reinforcing core values to remain distinctive, credible and believable (8%).
However, when agencies were asked what they think brands’ core focus will be for marketing this year, the areas they believe will be top of the agenda for their clients are not the same, showing a clear disconnect.