Prudential General Insurance has reappointed TequilaLondon to its £10m integrated account following a three-way pitch through creativebrief.

The account covers Prudential's car and home insurance products and includes direct-response TV, press, direct and digital activity.

Tequila beat Inferno to the account in the final round of the pitch after cchm:ping was knocked out at an earlier stage.

Royal Bank of Scotland manages the Prudential General Insurance business, although Prudential maintains a major interest in the brand.

TequilaLondon lost out on the £14.5m PruHealth account last October; the work was awarded to Rapier.