Press
Are brands contributing enough to the cost of pitching?
Charlie Carpenter
CEOShare
Campaign asked industry leaders if brands are contributing enough to the cost of pitching, whilst also assessing the impact of the Pitch Positive Pledge.
Campaign Magazine UK
In this article, Creativebrief's CEO, Charlie Carpenter explains why he believes brands should contribute more to the cost of pitching and how a significant reconstruction of the pitch process will be beneficial for both agencies and brands.