In this global virtual session, run in partnership with Creativebrief, Editorial Director Nicola Kemp sits down with marketing leader Visha Kudhail, author of Authentic Marketing, to examine how authenticity is being operationalised in a marketing landscape shaped by AI, pressure for performance, and shrinking attention.
This is not a theory-led discussion. It’s a practical look at what is changing inside teams right now, and what is quietly breaking.
Throughout the session, Nicola and Visha explore:
- How leading brands are turning ‘authenticity’ from language into practice
- Where curiosity functions as a real strategic advantage, not a cultural ideal
- The best marketing approaches to blend AI with authenticity
- How to turn an idea into a published book, and a behind the scenes look at what it really takes to make it happen.
If you’re looking for abstract thinking, this isn’t it. If you want a clearer view of how marketing is actually being made, tested and reshaped under real-world pressure from a modern marketing practitioner, this conversation is for you.
This event is free to watch below, but we recommend purchasing a copy of the book in advance to make the most of the experience! You can pre-order the book here.
