The inaugural International Marketing Festival in Edinburgh is set to launch later this month, featuring speakers from brands such as Sony Music, LoveFilm and Google.

Over 23rd and 24th August, The Marketing Society, creativebrief and The Assembly will host a series of events and talks to discuss the future of marketing.

Roisin Donnelly, corporate marketing director for UK and Ireland at Procter & Gamble, will host The Marketing Society’s events.

Speakers from brands like Sony Music, Bacardi and Fosters, plus agencies like BBH, VCCP and Octagon, will present their thoughts on how marketing influences society.

Key topics include branded content and entertainment, what ‘digital’ means for the decade ahead, and the future for advertising.

"It is so important the impact, influence and potential of marketing throughout society now and in the future is understood and appreciated by the widest possible audience," said creativebrief managing director, Paul Duncanson. "Marketing affects all our lives, every day, and this influence will only grow."

For full details and tickets visit www.eimfest.com.