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Opinion

Stephanie Nattu features in Campaign

Creativebrief

Our Managing Director, Stephanie Nattu, was featured in Campaign UK, where she shared her perspective on brands increasingly seeking stronger chemistry with the teams working on their briefs, valuing broader, more strategic partnerships rather than viewing agencies solely as problem-solvers.

Brands want to make themselves more available for the agencies in a pitch process, because they see the benefits; the more you lean in, the better the outcome.

Stephanie Nattu, Managing Director at Creativebrief

Out of the restaurant and into the kitchen: why brands are rejecting ad agencies serving "overbaked" ideas by Campaign UK

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