Opinion
Stephanie Nattu features in Campaign UK
Creativebrief
Our Managing Director, Stephanie Nattu, featured in Campaign UK to share her thoughts on whether it's dangerous to enter a pitch expecting to win. She suggests that whilst confidence and belief are essential, it's important that this doesn't shift to entitlement, leading to complacency.
The healthiest mindset is balance: choosing pitches you genuinely can win, believing you deserve to win them and remembering you still have to earn it.
Stephanie Nattu, Managing Director, Creativebrief