While the client’s decision to appoint an agency on a project or a retainer remains a question of what the client needs at the time, the industry is adjusting to a broader shift [at a macro-economic level] and adapting for the future.
Stephanie Nattu, Managing Director, Creativebrief
Our managing director, Stephanie Nattu, shares her thoughts on a shift from retainers to projects in the industry, which is predicted to continue.
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Stephanie Nattu spoke with Campaign UK on the topic of 'client conflict'.
Five years on from the first UK lockdown announcement, our Managing Director, Steph Nattu spoke to Campaign about how the advertising industry has changed and where it will be five years from now.
Following the evolution of Havas' Converged, our Managing Director Steph Nattu spoke to Digiday about the impact of agency cookieless solutions on new business.