Prudential General Insurance has put its £10 million integrated account up for pitch, leaving the incumbent, TequilaLondon, facing the prospect of losing its second piece of Prudential-related business in less than six months.

The brief, which focuses on Prudential's car and home insurance, includes brand-response TV, press, direct marketing and digital elements.

creativebrief is understood to be the intermediary for the pitch. Chemistry meetings with a number of agencies are understood to have taken place already, but no shortlist has yet been determined. Prudential General Insurance said TequilaLondon would be invited to repitch for the business.