TVC has won the global PR account for leading footwear brand Ecco to help raise the profile of its sports ranges.

PRWeek reported on the pitch process in May revealing that the Danish-based company was aiming to promote its performance shoe ranges internationally.

The pitch was a two-stage process which included a chemistry meeting and final pitch, both at Ecco’s global headquaters in Tonder, Denmark. Marketing consultants Creativebrief ran the process.

TVC will work closely with Ecco’s global communications team and will be responsible for promoting the Performance arm of the sports brand, including its Natural Motion and Outdoor ranges.

TVC plans include creating content for Ecco’s regional marketing teams and local PR agencies in the Americas, EMEA and APAC regions.