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Two-thirds of brands not confident in running fully remote pitch process

Creativebrief

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Two-thirds (67%) of major brands do not feel confident running a fully remote pitch process, despite half (52%) saying that this is a good time to review the set-up of their agency rosters.

Those are the findings of a survey by Creativebrief involving 50 top brands in the UK, including Centrica, Ikea, John Lewis & Partners and Virgin.

Brands including Britvic, Eve Sleep, Guinness and McClaren all pointed to the importance of holding a chemistry meeting in person.

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