Vauxhall is planning a series of direct marketing campaigns with a brand partner to reach a broader audience.

The car manufacturer is searching for a strategic brand partner and has talked to a number of agencies about the business.

The pitch for the £2m brief, which is being handled by creativebrief, will take place later this month.

The winning agency will be tasked with identifying and securing one long-term partner to run a series of co-branded offers and promotions using channels such as point-of-sale, sales promotion and online work.