Virgin Atlantic has concluded its creative review in North America by hiring recent New York start-up Figliulo & Partners, which will work with lead global agency Adam & Eve/DDB.

The agency has been tasked with creating a strategy to launch the airline’s new global campaign, ‘Let It Fly’, in the US with a heavy focus on digital.

Figliulo & Partners was founded in 2013 by former TBWA\Chiat\Day global creative director Mark Figliulo with US telecoms brand Sprint as its founding client.

The account moves from Y&R New York after a review process run through Creativebrief.

"While we were highly impressed with all of the ideas presented to us during the review process, F&P really stood out with their exemplary strategic thinking," Simon Bradley, vice president of marketing, North America, Virgin Atlantic, said.

"F&P is uniquely positioned in the industry, having big creative experience coupled with the entrepreneurial spirit of a boutique. We feel confident that their collaborative, agile, and data-driven approach is exactly what we need to drive our brand forward."